Les Haltes Gourmandes - Billboard Campaign

To promote the culinary and agrotourism network Les Haltes Gourmandes, I created a pair of illustrated billboards that capture the essence of local flavors and the warmth of shared experiences.

Rather than taking a literal product-centric approach, I proposed a more emotional and narrative-driven concept: one that highlights the vibe of the region and the joy of tasting local. Through bold linework, vibrant palettes, and playful compositions, the visuals celebrate artisanal food, human connection, and the spirit of discovery.