Where Cinematic Moments Meet Sparkling Sensations.

Ellipse is an alcoholic sparkling water brand inspired by the cinematic concept of an ellipse, where moments of time are suspended, looped, or revisited to convey depth and meaning. The visual narrative on each can represents these elliptical moments—fleeting yet impactful, such as the joy of biking, the serenity of water, or the sensation of weightlessness. By integrating these scenes, the brand invites consumers to experience these pauses in time, just like in cinema, where the essence of the moment is heightened. This creative path reflects the brand’s intention to evoke a sense of timelessness, encouraging consumers to savor each sparkling sip while immersing themselves in these evocative experiences.